{"id":10793,"date":"2025-11-05T10:07:01","date_gmt":"2025-11-05T09:07:01","guid":{"rendered":"https:\/\/ptshorn.ac.at\/wordpress\/?p=10793"},"modified":"2025-11-06T10:08:13","modified_gmt":"2025-11-06T09:08:13","slug":"einblicke-in-die-grundlagen-des-handels","status":"publish","type":"post","link":"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/","title":{"rendered":"Einblicke in die Grundlagen des Handels"},"content":{"rendered":"\n<p>Im Fachpraxis-Unterricht haben wir uns mit den Grundlagen des Handels besch\u00e4ftigt \u2013 zum Beispiel mit der Produktplatzierung und wie sie das Kaufverhalten beeinflusst, der Rolle emotionaler Kaufentscheidungen oder der Frage, warum Obst und Gem\u00fcse oft gleich beim Eingang stehen. Beim Besuch im Spar-Markt in der Raabser Stra\u00dfe konnten wir viele dieser theoretischen Beispiele in der Praxis wiederfinden. Ein spannender Abgleich zwischen Unterricht und Realit\u00e4t!<\/p>\n\n\n\n<div id='gallery-1' class='gallery galleryid-10793 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/bild-20251103-121932-ae1847bb\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-121932-ae1847bb-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-srcset=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-121932-ae1847bb-150x150.jpg 150w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-121932-ae1847bb-200x200.jpg 200w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-121932-ae1847bb-100x100.jpg 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/bild-20251103-122046-858cd731\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122046-858cd731-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-srcset=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122046-858cd731-150x150.jpg 150w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122046-858cd731-200x200.jpg 200w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122046-858cd731-100x100.jpg 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/bild-20251103-122231-3630d31c\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122231-3630d31c-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-srcset=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122231-3630d31c-150x150.jpg 150w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122231-3630d31c-200x200.jpg 200w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122231-3630d31c-100x100.jpg 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/bild-20251103-122412-9a4861cb\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122412-9a4861cb-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-srcset=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122412-9a4861cb-150x150.jpg 150w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122412-9a4861cb-200x200.jpg 200w, https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-122412-9a4861cb-100x100.jpg 100w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Im Fachpraxis-Unterricht haben wir uns mit den Grundlagen des Handels besch\u00e4ftigt \u2013 zum Beispiel mit der Produktplatzierung und wie sie das Kaufverhalten beeinflusst, der Rolle emotionaler Kaufentscheidungen oder der Frage, warum Obst und Gem\u00fcse oft gleich beim Eingang stehen. Beim Besuch im Spar-Markt in der Raabser Stra\u00dfe konnten wir viele dieser theoretischen Beispiele in der Praxis [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10793","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Einblicke in die Grundlagen des Handels - PTS Horn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einblicke in die Grundlagen des Handels - PTS Horn\" \/>\n<meta property=\"og:description\" content=\"Im Fachpraxis-Unterricht haben wir uns mit den Grundlagen des Handels besch\u00e4ftigt \u2013 zum Beispiel mit der Produktplatzierung und wie sie das Kaufverhalten beeinflusst, der Rolle emotionaler Kaufentscheidungen oder der Frage, warum Obst und Gem\u00fcse oft gleich beim Eingang stehen. Beim Besuch im Spar-Markt in der Raabser Stra\u00dfe konnten wir viele dieser theoretischen Beispiele in der Praxis [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/\" \/>\n<meta property=\"og:site_name\" content=\"PTS Horn\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T09:07:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T09:08:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ptshorn.ac.at\/wordpress\/wp-content\/uploads\/2025\/11\/Bild-20251103-121932-ae1847bb-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Sandra Plech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Plech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/\",\"url\":\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/\",\"name\":\"Einblicke in die Grundlagen des Handels - PTS Horn\",\"isPartOf\":{\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/#website\"},\"datePublished\":\"2025-11-05T09:07:01+00:00\",\"dateModified\":\"2025-11-06T09:08:13+00:00\",\"author\":{\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/#\/schema\/person\/edcca32c4714719dc7ca3779f62bd43b\"},\"breadcrumb\":{\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/ptshorn.ac.at\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Einblicke in die Grundlagen des Handels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/#website\",\"url\":\"https:\/\/ptshorn.ac.at\/wordpress\/\",\"name\":\"PTS Horn\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ptshorn.ac.at\/wordpress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ptshorn.ac.at\/wordpress\/#\/schema\/person\/edcca32c4714719dc7ca3779f62bd43b\",\"name\":\"Sandra Plech\",\"url\":\"https:\/\/ptshorn.ac.at\/wordpress\/author\/splech\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Einblicke in die Grundlagen des Handels - PTS Horn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ptshorn.ac.at\/wordpress\/2025\/11\/05\/einblicke-in-die-grundlagen-des-handels\/","og_locale":"de_DE","og_type":"article","og_title":"Einblicke in die Grundlagen des Handels - PTS Horn","og_description":"Im Fachpraxis-Unterricht haben wir uns mit den Grundlagen des Handels besch\u00e4ftigt \u2013 zum Beispiel mit der Produktplatzierung und wie sie das Kaufverhalten beeinflusst, der Rolle emotionaler Kaufentscheidungen oder der Frage, warum Obst und Gem\u00fcse oft gleich beim Eingang stehen. 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